1. Web animation
Animation can get people attention! This can play a huge part in making ideas and interfaces easier to understand, “In a world where everyone is in a hurry and time is short, animation can convey complex ideas in a short amount of time while at the same time engaging and informing.”
2. More adventurous colors
“Over the past year we’ve seen an increase in the use of bold colors being used across digital platforms. “A confident departure from the previous identity, the striking visual treatment didn’t stop at the website or its app; it came roaring onto the pitches with billboards, social media and more.”
3. Inventive typography
In the battle for eyeballs, typography is a powerful weapon, and its use on the web has broadened out this year, “Typography is powerful and the bigger the better. So while neo-grotesque sans-serif styles like Helvetica remain in vogue, designers are branching out, turning to the huge variety of typefaces available.”
4. Flat design 2.0
Flat Design isn’t dying, but in 2023 it’s certainly having to learn to adapt to stay relevant, “This new, so-called Flat 2.0 or semi-flat design, relies on adding nuance and depth to its prior ascetic identity. How is it doing that? By indulging in a few design taboos: gradients and shadows. But don’t worry, it’s only in moderation.”